How to Set Up Google Ads with Low CPC Cost (Step-by-Step Guide)

Want to maximize traffic without overspending? Learn how to set up Google Ads with low CPC and drive targeted visitors to your website.

How to Set Up Google Ads with Low CPC Cost?

To set up Google Ads with a low CPC (Cost Per Click), choose long-tail, low-competition keywords, optimize your Quality Score, and use manual bidding with enhanced CPC. Target Tier 2 & Tier 3 countries and refine audience segmentation to minimize unnecessary spending.

Step-by-Step Guide to Setting Up Google Ads with Low CPC

Choose the Right Campaign Type

When creating a new Google Ads campaign, select “Search” or “Display Network” depending on your goal.

• Search Ads → Best for direct conversions with intent-based keywords.
• Display Ads → Ideal for brand awareness at a lower CPC.
• Performance Max → Can optimize CPC across multiple placements.

🔹 Tip: Start with Search Ads if your budget is limited, as it provides better control over CPC.

Find Low-CPC Keywords

The key to low CPC bidding is choosing the right keywords. Follow these methods:

✅ Use Google Keyword Planner to find low-competition, high-traffic keywords.

✅ Focus on long-tail keywords (e.g., “best budget smartphones under 10,000”).

✅ Use question-based keywords (e.g., “How to get cheap flights?”).

✅ Target Tier 2 & Tier 3 countries where CPC is lower (e.g., India, Indonesia, Brazil).

🔹 Example:

• ❌ “Buy running shoes” (High CPC)
• ✅ “Best affordable running shoes under $50” (Low CPC, better conversion rate)

Use Smart Bidding Strategies

For low CPC, use the following bidding options:

1. Manual CPC (with Enhanced CPC) – Set a max bid but allow slight Google adjustments for better conversions.
2. Maximize Clicks – Ideal if you want traffic, but control your max CPC.
3. Target ROAS (Return on Ad Spend) – Best for eCommerce campaigns.

🔹 Tip: Avoid “Maximize Conversions” unless you have enough data, as it can increase CPC.

Improve Your Google Ads Quality Score

Google rewards ads with high Quality Scores by lowering CPC. To improve:

✅ Write compelling ad copy with a clear CTA (Call to Action).

✅ Match ad relevance to keyword intent.

✅ Optimize landing pages for fast loading and clear messaging.

✅ Use ad extensions (sitelinks, callouts, structured snippets) for better visibility.

🔹 Example of a High-Quality Ad Copy:

Headline: Buy Affordable Running Shoes – 50% Off Today!
Description: Shop top-rated running shoes for under $50. Free shipping & returns. Order now!
CTA: Get Yours Now →

Target the Right Audience & Locations

To further lower CPC, refine who sees your ads:

✅ Narrow audience targeting – Exclude broad audiences that don’t convert.

✅ Use remarketing lists – Target users who have already visited your site.

✅ Adjust location targeting – Lower bids for expensive regions (e.g., US, UK) and focus on cheaper locations.

✅ Schedule ads during high-conversion times – Avoid showing ads at non-profitable hours.

Frequently Asked Questions (FAQs)